Strategic Catalyst for Digital Products
I wrangle complexity for a living – helping teams shape digital products that don't just tick boxes, but actually make a difference. I've got a background in UX and strategy, but really, I'm in the business of connecting dots – between people, ideas, and the bigger picture. I ask the curly questions, cut through the fluff, and keep things real.
I'm a visionary – not the floaty kind, more the sharp-eyed realist on two wheels. I see where we need to go and help others get there, one clean sprint at a time. I ride road and gravel to clear my head and find direction. Zodiac: Coffee ☕. Ascendant: Apple Pie 🥧. I'm fuelled by purpose, pastry and progress. No fluff, no ego, just movement, momentum – and the occasional espresso-fuelled epiphany.
since Aug 2025 · Website
Lead user experience across key digital platforms. Develop a holistic UX strategy that puts customers at the core. Define relevant UX metrics and build operational foundations for design ops and research ops. Enable continuous customer insight through scalable frameworks and strong collaboration.
Jan 2020 – Sep 2022 · Website
Contributed to the design of customer-centric digital platforms with a strong strategic and research-driven foundation. Translated user insights into actionable input for product teams. Responsibilities included stakeholder workshops, user research, and the creation of strategic design artefacts such as personas and user journeys.
Clients:
Smart
Mercedes-Benz Vans
AOK Bundesverband
KIA Europe
Oct 2018 – Feb 2019 · Website
Developed employer marketing strategy for the automotive unit. Combined strategic research with mentoring and internal enablement.
since Dec 2017
Support organisations in digital transformation initiatives through strategic research, agile enablement, and product-focused consulting. Lay the groundwork for scalable digital services by aligning user needs, business goals and delivery structures. Advise on methods and processes to strengthen digital capabilities.
Clients:
Die Haftpflichtkasse
DACHSER
Japan Tobacco International
innogy
Jun 2016 – Nov 2017 · Website
UX strategy and agile product development for a major retail client. Delivered research, user stories, interaction flows, and wireframes.
Clients: ALDI Nord
May 2014 – Jun 2015
Set up and led a digital spin-off. Defined product vision, MVP, and agile processes for a B2B SaaS solution in the construction sector.
Mar 2013 – Oct 2013 · Website
Designed mobile experiences and platform extensions. Focus on navigation models, prototyping, and UX architecture.
Clients:
REWE
Aegean Airlines
Lufthansa
Miles & More
AUDI
Oct 2011 – May 2016
UX and product strategy across industries. Designed concepts, information architectures, and digital services.
Clients:
Deutsche Telekom
Daimler
Direct Line
Red 5 Studios
Congstar
n-tv
May 2008 – Sep 2011 · Website
Worked on UX design and concept development for large-scale digital platforms. Contributed to one of the first German UX blogs, ux-zentrisch.
Clients:
Coop (CH)
REWE Group
Telefónica O2
Hertha BSC
Deutsche Eishockey Liga
Jan 2007 – Nov 2007 · Website
Research and concept development for an EU-funded project on interactive live TV. Developed recommender logic and user flows.
Dec 2003 – Feb 2010
End-to-end delivery of digital products. Concept design, IA, frontend, and CMS integration.
Clients:
Samsung
KL megla
FDP Oberberg
Junge Union Oberberg
nexum
Sep 2004 – Jan 2008 — Media informatics, Master of Science
Focused on HCI, interaction design and digital media. Gained additional skills in development methodology, project management and accessibility.
Apr 2004 – Aug 2004 — Computer Science, Master of Science
Studied colour theory, object-oriented component architecture, medical informatics and theoretical computer science.
Sep 2000 – Mar 2004 — Media informatics, Bachelor of Science
Emphasis on HCI, multimedia project management and operating systems.
June 2008
Martin Gude, Stefan M. Grünvogel & Andreas Pütz. (2008). In Tscheligi, M., Obrist, M. & Lugmayr, A. (edt.), Changing Television Environments, Lecture Notes in Computer Science, Vol. 5066, pp. 117-121, Springer Verlag
Nov. 2007
Martin Gude. Master's Thesis.
Jun 2018 – Sep 2024 — Co-Organizer
Co-led one of Europe's largest UX Barcamps in Berlin. Responsible for sponsorships, partner relations, merchandise, legal operations, and team building. Developed a reusable framework for event execution.
Mar 2014 – Nov 2016 — Co-Organizer
Built and co-hosted the Cologne-based UX meetup. Created an organisational structure and event format. Established partnerships with local hosts and venues.
Feb 2015 – Jul 2016 — Co-Organizer
Co-initiated and organised the Düsseldorf/Cologne UX Barcamp. Focused on concept, moderation, and sponsor relations.