Portfolio

A few things I’ve helped shape.

Selected work across strategy, product and UX — turning complex problems into clearer products, platforms and systems.

Self-directed · 2026

Dessau Design System

A standalone design system with no framework and no runtime dependencies — semantic HTML first, progressive enhancement, and WCAG 2.2 AA as a floor. Neon, the system this site runs on, is derived from it.

Mercedes-Benz Vans · 2021

Mercedes-Benz Vans — The sales organisation of the future

A research-based prototype and vision for how Mercedes-Benz Vans could sell, support and retain commercial-van customers in the future, at Experience One.

smart · 2020–2021

smart.com — Launching the joint venture

Digital-platform strategy and UX for the launch of the smart × Geely joint venture, at Experience One.

ALDI Nord · 2016–2017

ALDI Nord — Rethinking the ALDI ecosystem

A platform relaunch as the starting point for ALDI Nord's wider digital transformation and its first step toward e-commerce, at MRM//McCann.