Let's Play Sesame Street
Embrace the power of asking questions — a session on strategic questioning in design research, and why the right question does more for understanding users than another round of answers.
- Venue
- UX Cologne meetup (#UXCGN8, Imperia)
- Year
- 2014
Context
Design research defaults to gathering more answers — another interview, another data point — when the actual bottleneck is often the quality of the questions being asked in the first place.
The argument
Strategic questioning as its own skill: knowing what to ask, of whom, and when, to understand the environment a product actually has to work in — before reaching for another research method. Given at UX Cologne's meetup (#UXCGN8), Imperia, 2014.
A companion write-up: Let's Play Sesame Street (onygo.org).
Presentation Slides
Let's Play Sesame Street
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